What we do

Online retail and wholesale procurement in the UK

We are a retailer and a commercial buyer. We buy consumer products from the trade and sell them online. This is how that works.

01

Online retail

We are a UK online retailer. We sell the products we buy on established online marketplaces, including Amazon UK. We manage listings, stock and customer orders ourselves.

  • Stock bought outright and sold to our own customers
  • Listings, stock levels and customer orders managed in-house
  • Sales and stock data reviewed to plan what to reorder

02

Wholesale and trade-account buying

Trade accounts with wholesalers and distributors are our priority. We want accounts we can reorder from on terms both sides can sustain.

  • Trade account applications completed in full
  • Company, VAT and other business information supplied for each application
  • Willingness to discuss pro forma or credit arrangements, minimum order values and delivery terms
  • Reorders where a product sells
  • Supplier terms and authorised-reseller conditions followed

03

Demand-led buying

Before we buy, we assess demand, competition, costs and likely sell-through. We want products that sell steadily, not one-off bargains.

  • Demand and competition checked against marketplace data
  • Margins worked out after fees, delivery and VAT
  • Order quantities planned against how fast a product sells

04

Manufacturer and brand-direct buying

Buying direct from a manufacturer or brand owner means clearer product information, steadier supply and a relationship we can plan around. It is a growing part of our strategy where brands are willing.

  • Authorised online resale, with brand guidelines for listings and imagery followed
  • Direct purchasing and repeat orders
  • Open to closer arrangements over time where mutually agreed and lawful

05

Marketplace experience

We sell on marketplaces every day, so we know how products perform: stock availability, listing quality, competing sellers and fees. That experience guides what we buy and how much.

  • Inventory planning and replenishment
  • Product and market research
  • Accurate listings that respect brand and marketplace rules

Talk to us about supplying ABF Commerce Group.

Tell us about your range and the trade terms you offer. We read every enquiry from wholesalers, distributors and brands.

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